Cricket, despite being a non-contact sport, is also about fear. The fear of losing not counted as the main reason behind this.
One of the best sights in cricket is watching a fast bowler steaming in and hurling a ball as fast as he can, uprooting the stumps and letting the bails fly all over. Not only does it create a good sight, but it also sets in panic among the batsmen that have to come to the crease, after the fall of wicket. The fear it creates tantalizes the crowd, excites the fielders and ignites the TRP ratings.