Of Awards, Missions and ‘My People’

Jess Owens oncesaid, “Awards become corroded, friends gather no dust.”
And Owens wasarguably one of the most influential athletes of all time, winning 4 gold inBerlin Olympics in 1936, when Hitler staged the game to showcase the Aryansupremacy.
Despite what Owenssaid, awards do, and would continue to, mean a lot to the athletes. These arethe reasons why they play for, when the game they play is not enough to buythem sustenance. Probably that’s why Pulsar Sports Awards gets a lot ofpublicity. So much that players go ahead players or their fans go ahead gettingpamphlets printed and paste it around the walls. So much, fan groups rallyaround requesting for SMS votes. The national football team went to the easternregion, to play friendly matches against Sunsari, Morang and Jhapa – with thepermission from ANFA – to gather support for its captain, who happens to be oneof the nominees for Popular Player of the Year.
At the risk ofirritating a lot of sports journos, yours truly would also like to argue thatthe awards have become popular also because it is organized by Nepal SportsJournalist Forum. Most sports journos are affiliated with the forum, and thenews gets month long (or more coverage in popular newsprint), making it widelyread, and thus popular. One question could be asked here: Would it get as muchcoverage, if some other organization covered it?
If the answer isyes, there is nothing wrong with it. But if the answer is no, rethinking is needed. Are we overdoing it?